Insights
Practical insights for your Swiss market entry.
Short, practical notes for owners, executives and investors planning a business presence in Switzerland.
Free guide · 2026/27
Doing Business in Switzerland
A practical guide for international companies considering a Swiss operation. It helps you frame the key decisions before you commit time and capital.
What the guide covers
- Why Switzerland — and when it is not the right choice
- Canton and location considerations
- GmbH or AG
- Tax, VAT, banking and KYC
- Employment and operating substance
- Swiss business culture
- Common market-entry mistakes
- The first 90 days
Articles
Market entry
Decide before you incorporate
Why the legal form should not be the first question in a Swiss market entry.
Location
Zug or Lucerne: What should drive the decision?
Tax matters. For a sound operating decision, it is only one part of the picture.
Preparation
Five questions before the first call
A short preparation list that makes the first Swiss market-entry discussion more useful.